2020-2021 Academic Catalog

Mass Comm/Journalism (MCM)

MCM 500  Contemporary Argumentation  (3 Credits)  

This course examines the nature and structure of argumentative discourse, with some attention to selected theories of persuasion. Emphasis is placed on the student's ability to analyze complex arguments and on his/her ability to develop and test proof.

MCM 510  Introduction Mass Communication  (3 Credits)  

This course is a study of the socio-economic and historical developments related to the continuing struggle for freedom of the press and growth of the electronic and print media as conveyors of information to the public.

MCM 511  Interpersonal Communication  (3 Credits)  

This course is an introduction to substantive material in contemporary communication theory, language and thought, and culture patterns of verbal and non-verbal communication. It is also designed to help students develop skills in interpersonal communication.

MCM 512  Editing Publications  (3 Credits)  

This course examines the theory and practice in selection, preparation and display of editorial content of publications with emphasis on mass and trade publications.

MCM 513  Specialized Writing  (3 Credits)  

This course is a non-fiction writing for publication (general, professional, and trade or company publications). Emphasis is placed on full-length magazine-type articles.

MCM 514  Publicity Media and Methods  (3 Credits)  

This course examines theory and practice in the use of controlled and uncontrolled public media to reach various target publics; theory and nature of materials originating from a public relations office; analysis and development of specialized communications materials to gain support from target publics.

MCM 519  Contemporary American English Grammer  (3 Credits)  

This course examines the function of American English grammar in modern communication. It discusses usage, dialectology, stylistics and aesthetics.

MCM 520  Commercial Photography  (3 Credits)  

This course examines studio portrait, advertising, scientific and fashion photography for commercial purposes. Professional photographic equipment and materials will be used for quality production

MCM 545  Media Management Admin  (3 Credits)  

This is an exploration of management roles, functions, organizational structures and goals in the media. Also, budget planning, personnel, labor-management relations, regulation and accountability in administering media organizations are examined.

MCM 550  Introduction: Television  (3 Credits)  

This course is an introduction to the use of television studio and control room equipment for simple studio productions. Emphasis will be placed on the concepts of television production, the use of microphones, lighting and camera operation. Students will serve as production crews for short television programs.

MCM 560  Assessment and Evaluation of Writing  (3 Credits)  

Study of writing assessment practices with an emphasis on the variables of composition assessment, scalar measures of composition, large-scale assessment and classroom assessment methods, and alternative assessment techniques.

MCM 563  Audio Production  (3 Credits)  

This course examines the study and practice of the principles and techniques of audio communication for broadcasting and recording industries. Practice in program and sound production and editing, and the selection and use of microphones, equipment, and facilities in both studio and remote locations will be expected.

MCM 570  Broadcast/Cable/Satellite Programming  (3 Credits)  

The purpose of this course is to introduce students to the field of telecommunications (broadcast, cable and satellite programming) as it relates to programming history and development, structure and formats, program strategies, research, regulation and operating practices.

MCM 576  Broadcast/Cable/Satellite Sales  (3 Credits)  

The purpose of this course is to introduce the student to principles, structures, strategies and practices of broadcast, cable and satellite sales. These midmanagement areas are crucial to all electronic media properties.

MCM 580  The Art of Film  (3 Credits)  

This course examines the study of the film as an art and mass medium, encompassing the creative and technical aspects of the cinema. Major aspects of the cinema will be treated with emphasis on film criticism and history which are related to the understanding of the film as a mass medium.

MCM 585  Media Technologies  (3 Credits)  

Contact the department for specific course information

MCM 590A  Colloquium in Media & Communications  (3 Credits)  

The purpose of this course is to allow graduate students the opportunity to gain professional development experience and to explore additional topics (historical and current) in media and communications by attending sponsored departmental, school, college and university faculty lectures, expert guest lectures-speakers and panel presentations. These professional development lectures, seminars, and colloquium presentations will be beyond the usual required and elective courses offered in the Media and Communications curricula.

MCM 590B  Colloquium in Media & Communications  (3 Credits)  

The purpose of this course is to allow graduate students the opportunity to gain professional development experience and to explore additional topics (historical and current) in media and communications by attending sponsored departmental, school, college and university faculty lectures, expert guest lectures-speakers and panel presentations. These professional development lectures, seminars, and colloquium presentations will be beyond the usual required and elective courses offered in the Media and Communications curricula.

MCM 610  Media Research  (3 Credits)  

This course examines the basic statistics and methods for survey research in Mass Communications. Also, proposal construction, elements of thesis, and research paper format are discussed.

MCM 615  Studies in English Structure, Style, and Usage  (3 Credits)  

This course is a study of three aspects of the English language-structure patterns, style, and usage-and their impact upon the process by which one person affects another through written communication.

MCM 620  Media Theory  (3 Credits)  

This course is designed to provide an overview of the models of communication based on Perception Theory, Learning Theory, socio-psychology models, cybernetics, and attitudes and attitude change theory. Required of all graduate majors.

MCM 626  Communicative Arts: Performance Theory and Practice  (3 Credits)  

This course is designed to introduce oral interpretation as a medium of the communicative arts. It includes a study of oral interpretation theory and the major factors of the dramatic mode in literature.

MCM 630  Writing Across the Curriculum: the Domains of Rhetoric  (3 Credits)  

This course is a study of writing as a mode of learning in the content areas with an emphasis on the composing process of specific rhetorical domains

MCM 635  Persuasion: Theory and Practice  (3 Credits)  

This course is designed to study the persuasion process, the factors contributing to it, and the channels and situations employed.

MCM 640  Media Law and Public Policy  (3 Credits)  

This course is an in depth study and discussion of selected legal issues and media regulatory philosophies as they relate to the regulatory process, ethics and public policy.

MCM 641  Communication Behavior I: Group Communication Process  (3 Credits)  

This course is a study of human communication behavior, including group, intergroup, and organizational communication under dynamic social conditions

MCM 642  Communication Behavior Ii: the Mass Mind  (3 Credits)  

This course is a study of how social class, primary and secondary groups, and the media influence public opinion. Special attention is given to the roles and responsibilities of the agents of publicity and propaganda.

MCM 643  General Semantics  (3 Credits)  

This course is designed to study the relationship among language, thought, and behavior and to suggest specific techniques utilizing the dimensions of semantics to facilitate the communication process.

MCM 644  Reading and Critical Analysis  (3 Credits)  

This course is an interpretation and critical evaluation of communication messages, with emphasis on print.

MCM 645  Cognitive Processes in Reading  (3 Credits)  

This course examines the function of language and symbolization in cognitive processes involved in reading.

MCM 646  Linguistics and Reading  (3 Credits)  

This course is an application of linguistics to reading, with attention to phonological, morphological and syntactical structure.

MCM 647  Journalistic Communication/Writing  (3 Credits)  

This course covers topics including reporting and writing factual materials for print and electronic mass media; interviewing, making critical analyses and rewriting, and general principles and practice of editing copy for the mass media.

MCM 648  Language and Culture  (3 Credits)  

This course examines interrelationships among language, perception, and culture. It pays particular attention to the works of such authors as Whorf, Lee Sapir, Carpenter and McLuhan.

MCM 649  Organizational Communication  (3 Credits)  

This course examines how social class, primary and secondary groups, and the media influence public opinion. Special attention is given to the social roles and responsibilities of the agents of publicity and propaganda.

MCM 650  Television Production II  (3 Credits)  

This course deals with the development, production and performance of television programs, including commercial and instructional formats. Students will script, produce, direct and perform productions utilizing television studio equipment. Productions will be videotaped and analyzed.

MCM 652  Public Relations  (3 Credits)  

This course is a survey of the philosophy, function and techniques of public relations with emphasis on developing a student's creative capacity in dealing with public relations problems in various fields.

MCM 653  Media Law  (3 Credits)  

This course is a study of laws and public policies dealing with different modes of communication in society, including freedom-of-expression concepts and limitations placed on it, obscenity statutes, right to privacy vs. right to know and defamation. The background of telecommunications regulation and ethics of the practitioners of communication are also covered. It is required of all graduate majors.

MCM 654  Professional Writing  (3 Credits)  

This course teaches writing for selected professions and occupations, including technical writing for industrial, educational and social agencies. It emphasizes audience, purpose, and content analysis. The course includes proposals, feasibility studies, and short reports.

MCM 655  Intercultural Communication  (3 Credits)  

This course discusses communication among various cultures with emphasis on behavioral patterns of certain groups and/or social classes. This course introduces the learner to the process of understanding intercultural communication (e.g., communication between people from different cultures). This course will expose the learner to the substantive theoretical issues in cross-cultural, intergroup, and intragroup, communication that contribute to effective communication between those from different cultures.

MCM 656  Multi-Ethnic Non-Verbal Communication  (3 Credits)  

This course is a study of the non-verbal symbols that are inherent in the multi-ethnic communicative arts with an emphasis on such ethnic groups as AngloAmericans, Afro- Americans, Cherokee Indians and Mexican Indians.

MCM 657  Communication Behavior Iii: Human Relations  (3 Credits)  

This course is designed to provide the student with both a theoretical and practical approach to communication behavior as it relates to human relations.

MCM 659  Journalistic Communication/Visual  (3 Credits)  

The elements of photojournalism and visual production processes are examined in this course.

MCM 660  Seminar: Radio/Tv/Film  (3 Credits)  

This course focuses on topical discussions, short papers and presentations related to the field of broadcasting, cable, satellites, and film. Areas of study include history, economics, effects, audience research and new technologies in the electronic media.

MCM 661  Communication and the Aesthetic Experience  (3 Credits)  

This course examines the art of communicating through music, painting, and drama as concerned with the creation of objects of the imagination and taste for their own sake, and without relation to the utility of the object concerned. For example, Romeo and Juliet will be read as a play, listened to as an opera and overtures, viewed as a ballet, etc., for its aesthetic qualities.

MCM 680  Global Media  (3 Credits)  

This course deals with a study of the organization and programs of the broadcasting systems and other selected mass media of the United States, the former Soviet Union, the United Kingdom and other countries. A study of other selected countries will be conducted.

MCM 691  Independent Study  (3 Credits)  

This course is designed for students who intend to pursue a specific topic or issue in the mass media in depth. Papers and presentations are required. The studies and performance in this course should not duplicate or overlap the content of MCM 693 and MCM 699.

MCM 693  Internship  (3 Credits)  

This course is designed for students who aspire to enhance their integrative ability in theory and practice so that they will become competent in locating, analyzing and solving problems.

MCM 694  Internship (wnsb)  (3 Credits)  

This course is designed to provide students with practical experience related to broadcast station operation through the University's radio station, WNSB-FM.

MCM 699  Graduate Thesis Or Internship  (6 Credits)  

This course is required of all students who elect the thesis or internship option. It must be repeated by degree candidates in matriculation to complete the thesis or internship option. work in a variety of departments including programming, news, production and management.

MCM 750  Continuing Registration  (1 Credits)  

Contact the department for specific course information