Mass Comm/Journalism (MCM)

This course is a study of the socio-economic and historical developments related to the continuing struggle for freedom of the press and growth of the electronic and print media as conveyors of information to the public.

This course examines the theory and practice in selection, preparation, and display of editorial content of publications with emphasis on mass and trade publications.

This course is a non-fiction writing for publication (general, professional, and trade or company publications). Emphasis is placed on full-length magazine-type articles.

Study of the principles, structures, and practices of radio broadcasting, including an introduction to WNSB-FM. Study of the way WNSB-FM conducts its daily operations and the equipment at the station. Emphasis on mid-management areas, which are crucial to the successful operation of all radio broadcast properties.

This is an exploration of management roles, functions, organizational structures, and goals in the media. Also, budget planning, personnel, labor-management relations, regulation, and accountability in administering media organizations are examined.

This course is an introduction to the use of television studio and control room equipment for simple studio productions. Emphasis will be placed on the concepts of television production, the use of microphones, lighting, and camera operation. Students will serve as production crews for short television programs.

Study of writing assessment practices with an emphasis on the variables of composition assessment, scalar measures of composition, large-scale assessment and classroom assessment methods, and alternative assessment techniques.

The purpose of this course is to introduce the student to principles, structures, strategies and practices of broadcast, cable, and satellite sales. These midmanagement areas are crucial to all electronic media properties.

Contact the department for specific course information.

The purpose of this course is to allow graduate students the opportunity to gain professional development experience and to explore additional topics in media and communications by attending sponsored departmental, school, college and university faculty lectures, expert guest lectures/speakers and panel presentations. These professional development lectures, seminars, and colloquium presentations will be beyond the usual required and elective courses offered in the curricula.

This course examines the basic statistics and methods for survey research in Mass Communications. Proposal construction, elements of thesis, and research paper format are discussed.

This course is designed to provide an overview of the models of communication based on Perception Theory, Learning Theory, socio-psychology models, cybernetics, and attitudes and attitude change theory. Required of all graduate majors.

This course is an in-depth study and discussion of selected legal issues and media regulatory philosophies as they relate to the regulatory process, ethics and public policy.

This course is an application of linguistics to reading, with attention to phonological, morphological and syntactical structure.

This course examines interrelationships among language, perception, and culture. It pays particular attention to the works of such authors as Whorf, Lee Sapir, Carpenter and McLuhan.

This course deals with the development, production, and performance of television programs, including commercial and instructional formats. Students will script, produce, direct, and perform productions utilizing television studio equipment. Productions will be videotaped and analyzed.

This course is a survey of the philosophy, function, and techniques of public relations with emphasis on developing a student's creative capacity in dealing with public relations problems in various fields.

This course is a study of laws and public policies dealing with different modes of communication in society, including freedom-of-expression concepts and limitations placed on it, obscenity statutes, right to privacy versus right to know and defamation. The background of telecommunications regulation and ethics of the practitioners of communication are also covered. It is required of all graduate majors.

This course teaches writing for selected professions and occupations, including technical writing for industrial, educational, and social agencies. It emphasizes audience, purpose, and content analysis. The course includes proposals, feasibility studies, and short reports.

This course discusses communication among various cultures with emphasis on behavioral patterns of certain groups and/or social classes. This course introduces the learner to the process of understanding intercultural communication (e.g., communication between people from different cultures). This course will expose the learner to the substantive theoretical issues in cross-cultural, intergroup, and intragroup, communication that contribute to effective communication between those from different cultures.

This course focuses on topical discussions, short papers, and presentations related to the field of broadcasting, cable, satellites, and film. Areas of study include history, economics, effects, audience research, and new technologies in the electronic media.

This course deals with a study of the organization and programs of the broadcasting systems and other selected mass media of the United States, the former Soviet Union, the United Kingdom and other countries. A study of other selected countries will be conducted.

This course is designed for students who intend to pursue a specific topic or issue in the mass media in depth. Papers and presentations are required. The studies and performance in this course should not duplicate or overlap the content of MCM 693 and MCM 699.

This course is designed for students who desire to wed their knowledge of the theory and practice mass media to on-the-job training in the industry to acquire competency in their chosen professions.

This course is designed to provide students with practical experience related to broadcast station operation through the University's radio station, WNSB-FM.

This course is required of all students who elect the thesis or project option.

Continuous registration is required for all degree-seeking graduate students.